Brand Evolution
Brand Evolution

Discover the rich history and journey of TOUCHBeauty.

2023

Ranked in the 7th Shenzhen Independent Innovation Top 100 SMEs (ranked 14th).

Became a leading contributor to the development of industry standards for hair dryers.

Won the title of 'Leading Enterprise in Shenzhen's Digital Transformation.

Opened the first CANC offline store with self-owned property, implementing the IOT beauty ecosystem.

As the sole industry representative, featured on CCTV's 'Chinese Domestic Brand' program.

2022

Won the title of National Intellectual Property Rights Advantage Enterprise.

Became a leading contributor to the development of industry standards for ultrasonic pore cleansing devices.

Established a wholly-owned subsidiary in Japan.

2021

The world's first high-end radiofrequency body shaping device, validated as effective by SGS is launched, breaking new ground in the industry.

TOUCHBeauty was awarded the '2021 China Well-Known Brand' by the China Beauty Expo.

Became a leading contributor to the development of industry standards for home-use light therapy beauty devices.

2020

Awarded as one of China's Top 100 Brands in the SEM sector. 

Awarded with the "2020 China Excellent Brand" title by the China Beauty Expo.

2019
Developed an automatic photo-sensitive, high-end beauty mirror with groundbreaking global patents.

Preparing to establish a branch in France.

Won the title of National Intellectual Property Rights Advantage Enterprise.

Won China's most influential brand of the year.

Recommended as "China's Excellent Brand" at the 24th China Beauty Expo.

2018

The UK company relocated to Dundee, Scotland.

Preparing to establish a branch in Germany.

Successful cooperation with Mannings in Hong Kong, and partnership with the renowned star, Tang Ning. 

Recommended as "China's Excellent Brand" at the 23rd China Beauty Expo.

2017

The professional testing laboratory passed CNAS certification.

The Ultrasonic Scrub Device TB1769 won the Good Design Award in Japan, considered the design industry’s “Oscar Award”.

Become the exclusive designated prize sponsor and brand for the International Miss Model of the World Grand Finale.

Donated a teaching building to the Second High School of Taojiang County, Hunan Province.

Awarded as one of the Top 100 Independent and Innovative Small and Medium Enterprises in the fifth edition of Shenzhen City.

2016

The Hong Kong company was established and officially commenced operations.

Japanese company established and officially commenced operations.

Collaboration with a Belgian design company.

Beauty and personal care devices, as a new industry, began to gain popularity in the market.

2015

TOUCHBeauty’s beauty & personal care devices became the exclusive designated prize for the 27th Miss Model of the World International Grand Finale.

Successfully developed the first dual-mode smart facial cleansing brush.

Established a professional testing laboratory.

2014

Started a project cooperation with the famous Japanese designer Chiaki Murata.

Seven new products were awarded with the  Shenzhen Enterprise Innovation Record.

2013

TOUCHBeauty Corporation was established in South Korea. 

The UK company relocated to Surrey, London.

Two new products were awarded with Shenzhen Enterprise Innovation Record.

2012

Developed the first hot/cold skin beauty device.

Opened a flagship store for beauty & personal care devices, with counters established at locations such as Dongmen Maoye, Taiyang Square, and COCOPARK, marking an industry first.

2011

Exported a patented technology to Panasonic Japan.

Won the title of  Renowned Chinese Brand (Key Promotion Enterprise)

2010

The company's retail business accounts for 90%. 

The company embarked on its second business transformation, transitioning from retail business (ODM) to brand business (OBM).

2008

Fundraising donations for the China Wenchuan earthquake.

2007

Successfully developed the world's first low-voltage photon skin rejuvenation device: light 590. 

Successfully developed the 360° bidirectional electric eyelash curler. This product patent technology was exported to Panasonic in Japan.

2006
Invited for the first time to exhibit at BOLOGNA, the world’s largest beauty tradeshow, symbolizing the birth of a new beauty & personal care device industry.

Successfully developed the 360° bidirectional rotating mascara brush. This product was once imitated by an international first-tier cosmetics brand.

2005

The company developed and launched LED beauty mirrors, making it a target for imitation by later entrants in the industry.

The company embarked on its first business transformation: shifting from promotional gifts to retail business.

2004

Manufacturing center certified to BS-EN-ISO 9001:2000 standard.

Successfully developed the world's first electric facial cleanser.

Development and market release of hairstyling electronic products (haircutting, hair coloring, and curling).

2003

The electric eyelash curler sales achieved 2 million units in the United States alone. 

The Japanese brand SALON became the exclusive partner for facial steamers. 

Research and development, as well as the market release of nail care products (electric styling, polishing, and nail drying), making it a target for imitation by later entrants in the industry.

2002
In the same year, our products entered the Japanese market and initiated a cooperation with the American company AVON; Research and development, as well as the market release of eyebrow grooming products (electric trimming and eyebrow shaping).
2001
Developed and launched electric eyelash beauty products.
2000

The global manufacturing center was established in Shenzhen, China.

Launched a portable and foldable hair dryer, integrating hair drying and styling in one tool.

1999

Launched the world's first electric eyelash curler, and TOUCHBeauty brand was born in the UK.