After 2019, under the influence of multiple factors such as repeated outbreaks, the Russia-Ukraine conflict, high inflation, and imbalance between supply and demand, the global economy has slowed down significantly, consumer confidence has weakened, and all industries have received considerable impact. Although the growth pressure of China's Meijian (personal care) electrical industry has increased significantly, its overall performance remains stable. In the first half of the year, the retail sales of China's Meijian (personal care) electrical appliance industry reached 22.65 billion yuan, a decrease of 3.3%; The export volume was 2.24 billion US dollars, an increase of 3.2%, and both domestic and foreign sales outperformed the overall market of the home appliance industry. With the increasing variety of product categories in the market, the continuous development and promotion of new technologies, new materials, new processes, new scenarios, and new channels are becoming increasingly important. Regardless of old and new enterprises, technological innovation and development trends have always been a key topic of concern in the industry.

The development of the Meijian (personal care) electrical industry is currently in a critical stage of growth, with some products gradually transitioning from the introduction phase to the growth phase, and product types and technological directions also showing diversified characteristics. To address the common technical challenges faced by enterprises in the Meijian (Personal Care) industry in product research and production, and to propose professional and innovative technological solutions from multiple perspectives to promote the healthy and rapid development of the industry, the 2022 Meijian (Personal Care) Electrical Appliance Industry Technology Exchange Conference was held in Ningbo on September 27, 2022, initiated by the Meijian (Personal Care) Electrical Appliance Special Committee of the China Household Electrical Appliances Association. This conference invited numerous senior experts in the industry and more than 160 representatives from over 80 enterprises to attend. Tao Rui, Product Line Director and General Manager of R&D Center of Xuanmeijian (Shenzhen) Technology Co., Ltd., and Xu Wenbin, Dean of the Technical Research Institute, attended the conference as representatives.

This conference involves enterprises in different categories of beauty and health (personal care) electrical products, such as electric toothbrushes, electric toothbrushes, hair dryers, beauty equipment, electric shavers, and curlers/straighteners. The main focus is on common technologies such as noise, antibacterial, waterproof, ergonomics, design, intelligence, and charging, hair care research, and the technological development trends of some categories and core components, Specific discussions were conducted on how to address common technical issues in the industry and potential opportunities for future market expansion.

At the meeting, Xu Wenbin, the director of Xuanmei Technology Research Institute, gave a speech on the theme of "Reflections on the Development of Home Beauty Device Product Technology". On the one hand, he introduced the mainstream technologies of sound, light, electricity, and heat related to home beauty devices, as well as the urgent problems that need to be solved in their application. For the first time, he publicly discussed the original "Cleanliness and Care (CANC)" skincare principle of Xuanmei, and also talked about some thoughts on the future development of the industry, Triggered widespread resonance among multiple relevant enterprises attending the meeting.

"Cleansing and Care (CANC)" is a new skincare concept proposed by Xuanmei after thorough research and analysis of skin structure and skincare principles. This skincare concept advocates scientific and healthy skincare from the surface to the inside, from the inside to the outside. First, professional instruments are used to analyze different skin types and states, and then the matrix is physically infiltrated into the basal layer through the surface of the skin through instruments and creams to promote the metabolism of keratinocytes and repair epidermal damage, Adjust and maintain skin barrier balance. CANC mainly consists of four steps: Clean, Activate, Nourish, and Care, systematically, comprehensively, and scientifically helping users care for their skin. Compared with traditional skincare, the combination of beauty equipment and skincare products like CANC has effectively improved skincare efficiency, gradually achieving a shift from "indirectly improving the skin" to "directly acting on the skin.".

The next day, the industry experts attending the meeting held a second discussion meeting on the development of the industry standard for the "Ultrasonic Pore Cleaning Instrument" drafted by Xuan Mei, providing valuable suggestions and opinions for the standardization of the industry.

In 1999, Meijian (personal care) was still in a market gap domestically. Touchbeauty was the first to pioneer the industry and proposed the term "Meijian", creating a mature industry chain integrating research and development, production, and sales. It gradually grew into a well-established and creative enterprise, and was the first in the industry to define the term "personal care beauty device", which later became well-known to the public. For many years, Xuanmei's self-developed team has independently developed over 200 patents, and independently developed multiple industry-leading products such as electric eyelash curlers, hot and cold skincare devices, photon rejuvenation devices, dual-mode facial cleansers, intelligent beauty mirrors, and body beauty devices. They have continuously promoted the development of the industry in talent cultivation and technology, and are known as the "Huangpu Military Academy of the personal care beauty device industry" in the industry.

Adhering to industry technological innovation and creating higher quality and experiential products for consumers is the unchanging goal of the development of the Meijian (personal care) industry. In the future, Xuanmei will also be committed to technological improvement and innovation in the field of beauty and health (personal care) industry, providing consumers with more comprehensive and high-quality products, advancing together with the industry, and pursuing healthier and more sustainable development.